Terms of Use & Disclaimer

01About these terms

BRNDX Market (brndxmarket.com, the “site”) is operated by BRNDX Market (operator name to be updated) (“BRNDX”, “we”, “us”). By using the site you agree to these terms. If you do not agree, please do not use the site. The site is intended for a US audience.

02No affiliation or endorsement

• BRNDX Market is independent. It is not affiliated with, sponsored by, or endorsed by any brand, company, retailer, product maker, athlete, player, team, club, league, federation, beauty brand or content creator listed on the site, and none of them has reviewed or approved their listing or score.
• All product names, brand names, team and league names, player and creator names, and other trademarks shown on the site belong to their respective owners. We use them only to identify the brand, product, person or jersey being measured (nominative use). Their appearance does not mean the owner is connected to, or supports, BRNDX Market.
• Jersey listings (for example a current or vintage Lionel Messi or Kylian Mbappé jersey) describe public conversation about that jersey. They are not official merchandise, not offers to sell, and do not imply any relationship with the player, the club, the national team, the league or the kit manufacturer.
• Being listed, ranked high, ranked low or not listed at all says nothing about the quality, safety, legitimacy or value of any brand, product, retailer or person.

03What the scores are

• Every score, index, rank, “price”, move and grade on the site is an informational index that we compute from publicly available data: activity on X, TikTok, YouTube and Reddit, follower counts from Instagram and Facebook where available, and Google Trends search interest for the US.
• Scores measure online attention (“social currency”). They are not a measure of sales, revenue, quality, popularity offline, or monetary value.
• Scores may be incomplete, delayed or wrong. Public sources can be sampled, rate-limited, unavailable, inaccurate, affected by bots or spam, or changed by the platforms without notice. Where we have no data we show “no data” rather than a guess, but gaps still affect rankings.
• Scores change over time, and we may change the methodology (sources, weights, filters, smoothing, categories) at any time. A method change can move a score without any real-world change; where practical we label those moves.
• How the scores are built is described on the Methodology & Sources page.

04Not financial or purchasing advice

• Nothing on the site is financial, investment, legal, tax or purchasing advice, or a recommendation to buy, sell or hold any security, product, jersey or collectible.
• There is no trading, no betting or wagering, no buying, no accounts and no affiliate links on BRNDX Market. Nothing on the site has a real-money value and nothing can be redeemed, exchanged or cashed out.
• Words such as “market”, “exchange”, “index”, “ticker”, “price”, “stock”, “bull”, “bear”, “gainers” and “losers” are used figuratively to present attention data in a familiar format. They do not describe a real financial market or financial instrument.
• Where a market board shows a real-world figure (for example a resale price or a public company’s stock move), it is shown for context only, attributed to its source, and may be out of date.

05Images, logos and data sources

We do not display brand logos, team crests, official product photography, athlete or creator photos, or other official imagery. Items are identified by name only.

The data behind the scores comes from the following public sources. We credit them here; each is a trademark of its owner, and none of them sponsors or endorses BRNDX Market.

Google Trends and YouTube are trademarks of Google LLC; Reddit of Reddit, Inc.; TikTok of ByteDance Ltd.; X of X Corp.; Instagram and Facebook of Meta Platforms, Inc.; Wikipedia and Wikidata of the Wikimedia Foundation, Inc.

06Creator gender labels

Some creator boards can be filtered by gender. Those labels are taken from public sources (Wikipedia and Wikidata), are used only to filter the boards, and are not our own statement about anyone’s identity. If no public source exists, the creator appears in the overall board only. If a label is wrong or a creator prefers not to be labelled, see section 07 and we will fix or remove it.

07Corrections and removal requests

Brands, companies, rights holders, athletes, creators and other people shown on the site (or their authorised representatives) can ask us to correct information, remove a gender label, or remove a listing. Use the Request a listing page (contact details coming soon) with:

• the page or item concerned (a link or the exact name);
• what you believe is wrong, or what you would like removed, and why;
• for removal of a listing, how you are connected to the brand or person (we may ask for reasonable confirmation that you are, or represent, them).

We aim to reply within a reasonable time. Corrections of plain factual errors are generally made in the next data refresh. We may decline requests that would make the index misleading, but we will tell you why. Trademark or other intellectual-property concerns can be sent the same way.

08Privacy

• We do not collect personal data from visitors today. There are no accounts, no sign-ups and no comments.
• The “Request a listing” form is not active: it sends nothing and stores nothing.
• We use no tracking or advertising cookies, no analytics trackers and no third-party scripts. Pages and data are served as static files from our own domain.
• Our hosting provider may process standard technical information (such as IP address and browser type) in server logs to deliver and secure the site, under its own policies.
• Information about brands and creators on the site comes from public sources (section 05). To ask about information concerning you, use section 07.
• If any of this changes (for example, if we turn on the listing-request form, add analytics or set cookies), we will update this section before the change takes effect and, where required, ask for consent.

09Using the site

You may view the site and share links to it. You may quote individual scores with credit to “BRNDX Market”. Please do not use the site in a way that breaks the law, disrupts the site, or suggests that BRNDX Market or anyone listed endorses you or your product. The site design, text, score compilations and methodology are © BRNDX Market (operator name to be updated), except third-party names and data, which belong to their owners. Links to third-party sites are provided for reference; we are not responsible for their content.

10“As is”, no warranties

The site and all scores, rankings and data are provided “as is” and “as available”, without warranties of any kind, express or implied, including accuracy, completeness, timeliness, merchantability, fitness for a particular purpose and non-infringement, to the fullest extent permitted by law. We do not guarantee that the site will be available, uninterrupted or error-free.

11Limitation of liability

To the fullest extent permitted by law, BRNDX Market (operator name to be updated) and its owners, officers and contributors will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data or goodwill, arising from your use of, or reliance on, the site or its scores, even if advised of the possibility. Our total liability for any claim relating to the site is limited to US$100. You use the site and make any decisions based on it at your own risk. Some jurisdictions do not allow certain limitations, so some of these may not apply to you.

12Governing law

These terms are governed by the laws of a jurisdiction to be updated, without regard to its conflict-of-law rules. Any dispute will be brought in the courts located in a jurisdiction to be updated, unless the law where you live requires otherwise.

13Changes to these terms

We may update these terms and this disclaimer from time to time, for example when the site, its data sources or the law change. The effective date at the top of this page shows when they last changed. Continuing to use the site after a change means you accept the updated terms.

14Contact

BRNDX Market (operator name to be updated). Contact details coming soon — use the Request a listing page.

Draft — pending legal review. The operator’s legal name, a contact email and governing law are still to be updated.